To use the Wholesale Direct Price Match Policy, the customer must present a copy of a Local Competitor's current advertisement, price listing, estimate or invoice either on paper or via a smartphone or tablet, showing a lower price for the identical product, brand name, size, weight, color, quantity, and model number to any Wholesale Direct associate. If purchase has been made previously, customer must also present Wholesale Direct receipt showing purchase. Price will be matched by issuing partial refund by same tender as original purchase. We reserve the right to verify a competitor’s advertised price and the availability of the item. If we are not able to verify the lower price, we may decline the request.


The Wholesale Direct Price Match Policy cannot be combined with any other coupons or discounts. “Local Competitors” means a retail store located within the same market area or within a reasonable distance from the locations at which the Price Match would occur, as determined by the manager on duty, offering primarily automotive parts and services located within 25 miles of this store. Online competitors such as,, online resellers, Marketplace sellers, or other third parties are not considered Local Competitors.

The quantities of merchandise for which a competitor's price can be matched are subject to advertised quantity limitation. Price Match applies only to in stock merchandise. No rain checks will be offered for out of stock merchandise. Price Match guarantee does not apply to items priced as clearance, closeouts, liquidation sales, damaged, used, open packages, refurbished, pre-owned, or rent/lease-to-own items, storewide or unspecific offers, non-branded items, or prices that only display on a website after shoppers log in.

The policy also does not extend to the following: (i) Special Orders; (ii) Competitor's special offers (rebates, 'free with purchase' offers, limited-time or quantity offers, daily deals, coupon offers, credit card offers, gift card offers, financing, service offers, bundled offers, sales tax promotions, free items, rebates, or mail-in offers do not qualify for price matching); (iii) financing agreements; (iv) typographical errors; (v) online auction, wholesale or online only stores; (vi) commercial or fleet sales; and (vii) Black Friday door-buster deals, and Midnight Madness sales that go on during the weekend after Thanksgiving.